Pepsi partners with Ethos Water, the brand sold at Starbucks’ stores within latest months.
Their ad promotion will be starred by Matt Damon. The actor supports H20 Africa group, which looks for resources to provide water to critical regions at the continent.
With the slogan ‘Drink bottled water. Make a difference’, Pepsi and Ethos will launch an ad campaign to promote the water in around 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries. For each bottle of Ethos sold, 5 cents is contributed to the Ethos Water Fund; the brand’s goal is a donation of $10 million by 2010.