First time in USA

Last January I made a really amazing trip around USA. I must say it was a mixture of nice and weird sensations. Why? Well, this country is a little bit of what I thought it was: well developed, with nice people from everywhere and with lots of diversity. You can find everything you want with reasonable prices. In time, everything is meant to be profitable and people really know about their rights, politics and economy.

But sometimes it really sucked! I felt kinda stalked everywhere I went to. And my friends know how much I like to walk carrying a can of beer. So that I felt also stuck inside bars or inside the hostels. And locals said I could go to jail in case cops caught me drinking on the streets.

In fact I went there to study International Business at Florida International University, Miami. Within two weeks I became an USA citizen, with a real determined routine. But now I’ll put a comma here: Miami is an incredible city! If you’re American and have any prejudice for Latin people, forget it. Get there and you’re gonna have fun for sure. Don’t forget to drive down Key West. It’s worth every single mile.

Let’s get it back. I drove USA. I ate USA. I breathed USA. And you know what? I learned a lot of what it is to be a marketer. Because it’s the best example of how the machine works till it’s broken. And then it gets fixed. Quickly. Or totally replaced.

I want a lot more of that experience. And I enjoyed it for real.

My Twitter

Being useful is much cooler

I was surfing the web when suddenly I read this sentence:

Things that are enjoyable will be easy to use and efficient

Depending on the way you read it, you bring up a new way to think about every layer of your life.
Maybe it’s common for you to think you are the one, but suddenly you can change your mind. And why is that? Nobody wants to be useless, and this concept can be led to every single act you plan.

I’m thinking a lot about that. Follow me: if you do plan something useful for people, if you do have a nice plan to build somethings that will be really appreciated for someone else or even a group of people, then maybe you are complete.

Imagine you have plenty of nice ideas inside your mind. What can you do? Spread! But before spreading, try the empathy first. Is that really enjoyable for the one sat next to you. Maybe it’s not, but maybe it is for someone sat beyond a PC screen thousands of kilometers away, living in another reality.

Try to put it up and things may start to run clever around your life.

Becoming a real marketing professional

Florianópolis, Brasil

In many times you don’t get the sense of what to think or even what to say.
Maybe you’re not clever enough to put things around you as you should. Even so, you’re putting many things there. Every day. What leads to actual conclusions.

Maybe some people will blame you not to be doing somethings they think is right. Sure, it’s not what you meant for that time. It’s not you. It’s not part of the purpose.

I’m only trying to be honest to myself and I’ve been learning to deal with it. Some months ago I was afraid. I was really shaking my chin. But I had to start something new in my life. And so I did. I enrolled in a Master in Marketing at ESPM, one of the best marketing and advertising Universities in the world.

My mind wasn’t wrong and now it keeps telling me ‘hey, man! You’re doing great!’. The fact is that I cannot evaluate my own evolution through these few months since I started, but I can clearly see it completely changed the way things were. Because it’s intense, it’s factual.

Becoming a real marketing professional is pure transformation. Leaving the fact you’re not the same old empty creative advertiser is amazing, since you learned develop the passion you have always managed inside. I’m thankful. Even though it’s not being easy to be this new guy, and also adapting research to company’s reality. In fact, I’m craving to check out how my mind will think within the next few months. I really wanna be someone even bigger. And I hope I don’t have to leave my old torn pants.