Being useful is much cooler

I was surfing the web when suddenly I read this sentence:

Things that are enjoyable will be easy to use and efficient

Depending on the way you read it, you bring up a new way to think about every layer of your life.
Maybe it’s common for you to think you are the one, but suddenly you can change your mind. And why is that? Nobody wants to be useless, and this concept can be led to every single act you plan.

I’m thinking a lot about that. Follow me: if you do plan something useful for people, if you do have a nice plan to build somethings that will be really appreciated for someone else or even a group of people, then maybe you are complete.

Imagine you have plenty of nice ideas inside your mind. What can you do? Spread! But before spreading, try the empathy first. Is that really enjoyable for the one sat next to you. Maybe it’s not, but maybe it is for someone sat beyond a PC screen thousands of kilometers away, living in another reality.

Try to put it up and things may start to run clever around your life.

Becoming a real marketing professional

Florianópolis, Brasil

In many times you don’t get the sense of what to think or even what to say.
Maybe you’re not clever enough to put things around you as you should. Even so, you’re putting many things there. Every day. What leads to actual conclusions.

Maybe some people will blame you not to be doing somethings they think is right. Sure, it’s not what you meant for that time. It’s not you. It’s not part of the purpose.

I’m only trying to be honest to myself and I’ve been learning to deal with it. Some months ago I was afraid. I was really shaking my chin. But I had to start something new in my life. And so I did. I enrolled in a Master in Marketing at ESPM, one of the best marketing and advertising Universities in the world.

My mind wasn’t wrong and now it keeps telling me ‘hey, man! You’re doing great!’. The fact is that I cannot evaluate my own evolution through these few months since I started, but I can clearly see it completely changed the way things were. Because it’s intense, it’s factual.

Becoming a real marketing professional is pure transformation. Leaving the fact you’re not the same old empty creative advertiser is amazing, since you learned develop the passion you have always managed inside. I’m thankful. Even though it’s not being easy to be this new guy, and also adapting research to company’s reality. In fact, I’m craving to check out how my mind will think within the next few months. I really wanna be someone even bigger. And I hope I don’t have to leave my old torn pants.