This time I want to show some words related to one of the names written in my heart. For those who never heard about, ‘Lovebrand’ is the term created in marketing/branding world to define companies with the magic ability to captivate a huge amount of people towards their brand awareness.

One of these brands, for me, is Adidas. It’s always been. Maybe because they’re from Germany, they’re classic and modern same time, they’re strong/superb and they have a well balanced logotype and really nice ad campaigns. But, meanwhile, they have something indescribable, where 1.000 words couldn’t explain.

Recently, their Dutch agency, 180 Amesterdam, developed this amazing advert about the company’s founder, Adi Dassler.



And now, just a warning. Their agency (180 Amsterdam) started to call my attention recently. I would really classify them ‘Creatives’. Read more at their website. The image can speak itself.