Bled’s monastery

Bled’s monastery, upload originally made by Marceleis.

My friend went to Slovenia. Look at this picture. That’s all.

My father is a homebrew producer

I’m having the last drain of my father’s beer tonight. The bottle is finished.

It seems to me much better than any Guinness recipe. The secret is how it is produced. I never imagined he could brew any sort of beer like that. I’m really stunned. I wish everybody could try this flavour at least once.

Thinking a lot of how to spread it all around. Not today, not yesterday, but every day. It may be my next intention. But I gotta plan it right. And it’s not easy.

I guess it’s almost the time, but I have to think twice. Marketing effort before? Maybe. In fact, the ‘body’ is already done. He deserves something better to be told.

Let’s see what happens.

Being useful is much cooler

I was surfing the web when suddenly I read this sentence:

Things that are enjoyable will be easy to use and efficient

Depending on the way you read it, you bring up a new way to think about every layer of your life.
Maybe it’s common for you to think you are the one, but suddenly you can change your mind. And why is that? Nobody wants to be useless, and this concept can be led to every single act you plan.

I’m thinking a lot about that. Follow me: if you do plan something useful for people, if you do have a nice plan to build somethings that will be really appreciated for someone else or even a group of people, then maybe you are complete.

Imagine you have plenty of nice ideas inside your mind. What can you do? Spread! But before spreading, try the empathy first. Is that really enjoyable for the one sat next to you. Maybe it’s not, but maybe it is for someone sat beyond a PC screen thousands of kilometers away, living in another reality.

Try to put it up and things may start to run clever around your life.

Becoming a real marketing professional

Florianópolis, Brasil

In many times you don’t get the sense of what to think or even what to say.
Maybe you’re not clever enough to put things around you as you should. Even so, you’re putting many things there. Every day. What leads to actual conclusions.

Maybe some people will blame you not to be doing somethings they think is right. Sure, it’s not what you meant for that time. It’s not you. It’s not part of the purpose.

I’m only trying to be honest to myself and I’ve been learning to deal with it. Some months ago I was afraid. I was really shaking my chin. But I had to start something new in my life. And so I did. I enrolled in a Master in Marketing at ESPM, one of the best marketing and advertising Universities in the world.

My mind wasn’t wrong and now it keeps telling me ‘hey, man! You’re doing great!’. The fact is that I cannot evaluate my own evolution through these few months since I started, but I can clearly see it completely changed the way things were. Because it’s intense, it’s factual.

Becoming a real marketing professional is pure transformation. Leaving the fact you’re not the same old empty creative advertiser is amazing, since you learned develop the passion you have always managed inside. I’m thankful. Even though it’s not being easy to be this new guy, and also adapting research to company’s reality. In fact, I’m craving to check out how my mind will think within the next few months. I really wanna be someone even bigger. And I hope I don’t have to leave my old torn pants.

American Spirit

While I’m writing this post I’m smoking a really nice brand of tobacco. It’s name is American Spirit, not sold in Brazil, unfortunately.

A friend of mine sent it from London and I can honestly say it’s a pleasure to taste.

You know why? They say American Spirit is one of the few brands of tobacco completely free of any chemical additive, and it really seems to be (because of its natural flavour).

I quit smoking cigarrettes some three months ago, and I really decided to keep on with the ideia. Not even one drag of destructive cigarretes within these months.

So that I’m only rolling my own cigarretes. Daily and with the resources I can find here, till my American Spirit is over.

Céu – Brazilian Jewel

I love the music and voice of this gorgeous Brazilian singer.
I hope sometime I could get to know her. Really!

Listen up!
http://www.myspace.com/ceuambulante
http://www.myspace.com/ceumusic

Are You Better for the Environment if You’re Tall or Short?

From: http://freakonomics.blogs.nytimes.com/2008/11/20/are-you-better-for-the-environment-if-youre-tall-or-short/

By Daniel Hamermesh
KLM Royal Dutch Airlines is increasing the space between rows of seats on its planes. I’m not surprised — the Dutch are the tallest people on earth these days, as I discovered when I had to crane my neck around the Brobdingnagians in front of me in an Amsterdam movie theater.

Like many Europeans, the Dutch are also very concerned about the environment. As the KLM example illustrates, though, the good nutrition that makes them (and other Northern Europeans) so tall imposes negative externalities on the environment: Fewer Dutchmen per plane flight means more fuel consumed per passenger, and more pollution. The higher weight that goes with extra height requires more calories to maintain, generating more pollution to produce the tall person’s food.

So maybe we Americans are doing our part for the environment by being relatively short. Now if we could also reduce our weight, so that we consume fewer calories (the average American adult is officially classified as overweight, and 30 percent of Americans are classified as obese), we could actually contribute to environmental protection in a way that the tall Europeans cannot!

Amsterdam and its strict food-smoke issue

Think about a place where everything runs naturally, just like the wind blowing or the sunlight at every summer morning. (Meanwhile a bloody discussion is disturbing my thoughts). Well, so this is Amsterdam.

In this pic I was standing really close to Van Gogh’s museum, one the most amazing places I’ve been to (maybe it’s because I’m a fan of Van Gogh). At this very time I was eating a Cadbury chocolate bar.

But there’s something about Amsterdam most people might not notice: the relation between hunger and feeding can easily be inexistent. Why? Because when you’re starving you need money to buy food, right? Ok, so, most people in the Netherlands have enough money to buy their things. What else do you need when you’re hungry? Places to eat, right? And that’s the point!

Like almost everybody knows, Amsterdam is well known because of thousands of coffee shops spread all over the city. In those places you can buy dozens of kinds of good marihuana, hash, skunk, space cakes and mushrooms (the last ones at the Smart Shops specifically). And if you don’t know, it is completely legal there. You can buy and then you can smoke freely, walking on the streets, happily, with the chance of asking policemen: ‘Hi, sir! Have you got a lighter? I bought this nice joint, but I’m running over matches’. They speak good English there, different of French and Belgian people.

And what happens after an amazing coffee shop experience? Just take a look around, my friend! Amsterdam is crowded of grocery shops, home made sweet pie places, delicatessens, chocolateries and whatever your mind can see, depending on the stuff you’re high from. Summing up, it’s the perfect place for you to try new sweets and delicacies. Even if you’d rather eating salty things, such as their more than 1.300 types of cheese.

Worth it? Try being there to get sure.

Wel?????come to Belgium

Nope, Belgium wasn’t the first country where I’ve been on my trip. Not even the coolest one with amazing people and amazing shit. But Belgium was really amazing because of its difference. And I guess it is on the air.

Walking around Brussels’ streets, I discovered a city very similar to São Paulo, Brazil, my place. I’m not talking about human beings, but buildings. They have almost the same business likeability. Otherwise, Belgians have nothing to do with paulistas (São Paulo people). I guess they don’t like to smile at all, not even to the costumers (yeah, there are lots of exceptions, but I felt people from Belgium very impolite).

Well, but as I mentioned before, Belgium is a peculiar place, the land of famous comic characters, beautiful parks, delicious and traditional chocolate, but there’s something above all the facts, something that can easily take you to another planet: their beer.

Crafted with the best ingredients (water, malt, hops and wild yeast), Belgian beer is able to gather what no other can do at the same degree.

You can find them at every corner, with really reasonable prices. Imagine at the supermarkets! The most famous are Chimay, Duvel, Hoegaarden, Grimberg and millions more. No joke! In fact, this one at the picture is a true delight: Trappistes Rochefort. There’s nothing like that. The price in a pub? 5 Euros.

Yes, you should really go get your ticket to Belgium!

Vacations

After a long while, investing my time in an European vacation, I’m keen to get back to my words. I guess I was a bit tired of being myself sometimes, although I knew I was always proud of it all the time. And so it is so far, because when you travel alone you have the chance to dig up some bottled feelings, and one of the strongest ones is the real-life-fact of being yourself, consciously and bravely.

There’s no such thing as facing facts as challenges, I mean, all those troubles you handle every day.

I’ve been running through Spain, France, England, Netherlands, Belgium and Germany. I realized plenty of huge differences throughout the boundaries, but there’s still one thing that keeps the same everywhere: mankind essence. It’s never gonna change.