How we concept ideas

Everyday there’s something challenging our brains

Iggy Pop at a different sight this time

Iggy Pop at Planeta Terra

This weekend I met the old amazing man Iggy Pop.

I went to a Brazilian music festival named Planeta Terra (Planet Earth) in Sao Paulo. Well, for a long time I didn’t feel what I felt there.

Imagine a place where you can have fun at an amusement park (rollercoaster, elevator, etc). Oh, yeah! The show took place at the Play Center Brazil, a really famous park here.

In fact, I’d say it was some kind of those ‘best shows’ you see in a lifetime, you know? Discovering a strong voice from an old man at his 62s’. Cool! I wanna keep this feeling for a long time.

I gotta say I saw plenty of shows in my life. And almost all the times it’s the same peculiar feeling: a mix of peace and descovering of something completely new. Yes, it is.

Pall Mall’s 3 language backs

Pall Mall’s 3 language backs, upload originally made by Marcelo Pimenta.

I don’t smoke regular cigarettes any longer, but I still did when I was there.

Europe taught me how to appreciate the true and pure self rolled tobacco. Now it’s all I do.

Waiting in Rotterdam

Waiting in Rotterdam, upload originally made by Marcelo Pimenta.

At this very moment I was really tired, but very excited to meeting my friends in Amsterdam and getting to know this amazing place for the first time.

Holland is a peculiar and beautiful place at every single detail.

Bled’s monastery

Bled’s monastery, upload originally made by Marceleis.

My friend went to Slovenia. Look at this picture. That’s all.

My father is a homebrew producer

I’m having the last drain of my father’s beer tonight. The bottle is finished.

It seems to me much better than any Guinness recipe. The secret is how it is produced. I never imagined he could brew any sort of beer like that. I’m really stunned. I wish everybody could try this flavour at least once.

Thinking a lot of how to spread it all around. Not today, not yesterday, but every day. It may be my next intention. But I gotta plan it right. And it’s not easy.

I guess it’s almost the time, but I have to think twice. Marketing effort before? Maybe. In fact, the ‘body’ is already done. He deserves something better to be told.

Let’s see what happens.

Being useful is much cooler

I was surfing the web when suddenly I read this sentence:

Things that are enjoyable will be easy to use and efficient

Depending on the way you read it, you bring up a new way to think about every layer of your life.
Maybe it’s common for you to think you are the one, but suddenly you can change your mind. And why is that? Nobody wants to be useless, and this concept can be led to every single act you plan.

I’m thinking a lot about that. Follow me: if you do plan something useful for people, if you do have a nice plan to build somethings that will be really appreciated for someone else or even a group of people, then maybe you are complete.

Imagine you have plenty of nice ideas inside your mind. What can you do? Spread! But before spreading, try the empathy first. Is that really enjoyable for the one sat next to you. Maybe it’s not, but maybe it is for someone sat beyond a PC screen thousands of kilometers away, living in another reality.

Try to put it up and things may start to run clever around your life.

Becoming a real marketing professional

Florianópolis, Brasil

In many times you don’t get the sense of what to think or even what to say.
Maybe you’re not clever enough to put things around you as you should. Even so, you’re putting many things there. Every day. What leads to actual conclusions.

Maybe some people will blame you not to be doing somethings they think is right. Sure, it’s not what you meant for that time. It’s not you. It’s not part of the purpose.

I’m only trying to be honest to myself and I’ve been learning to deal with it. Some months ago I was afraid. I was really shaking my chin. But I had to start something new in my life. And so I did. I enrolled in a Master in Marketing at ESPM, one of the best marketing and advertising Universities in the world.

My mind wasn’t wrong and now it keeps telling me ‘hey, man! You’re doing great!’. The fact is that I cannot evaluate my own evolution through these few months since I started, but I can clearly see it completely changed the way things were. Because it’s intense, it’s factual.

Becoming a real marketing professional is pure transformation. Leaving the fact you’re not the same old empty creative advertiser is amazing, since you learned develop the passion you have always managed inside. I’m thankful. Even though it’s not being easy to be this new guy, and also adapting research to company’s reality. In fact, I’m craving to check out how my mind will think within the next few months. I really wanna be someone even bigger. And I hope I don’t have to leave my old torn pants.

American Spirit

While I’m writing this post I’m smoking a really nice brand of tobacco. It’s name is American Spirit, not sold in Brazil, unfortunately.

A friend of mine sent it from London and I can honestly say it’s a pleasure to taste.

You know why? They say American Spirit is one of the few brands of tobacco completely free of any chemical additive, and it really seems to be (because of its natural flavour).

I quit smoking cigarrettes some three months ago, and I really decided to keep on with the ideia. Not even one drag of destructive cigarretes within these months.

So that I’m only rolling my own cigarretes. Daily and with the resources I can find here, till my American Spirit is over.

Céu – Brazilian Jewel

I love the music and voice of this gorgeous Brazilian singer.
I hope sometime I could get to know her. Really!

Listen up!
http://www.myspace.com/ceuambulante
http://www.myspace.com/ceumusic